Diddy has taken his talents and Bad Boy Records over to Epic Records. He partnered with Epic with a distribution deal for two albums from Diddy as well as marketing for his artists, according to Billboard.
Said Reid in a statement: “Sean ‘Diddy’ Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels. … Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He’s a true innovator and I could not be more excited to join forces once again.”
According to Diddy, “I have known L.A. Reid since the very beginning and together we have enjoyed countless successes over our long friendship,” added Combs. “To now work with L.A. in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with L.A. Reid is to collaborate with the very best.”