Before Fashion Nova changed the game with fly, affordable clothing, there were clothing lines and fashion brands that made sure folks always looked their best — but on a budget.

Take a look walk down memory lane at the dopest clothing brands that were adored by the hood.

What Are Thoooose: 12 Fashion Brands Only The Hood Remembers  was originally published on

1. Iceberg Jeans

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Iceberg ✨

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6. Girbaud Jeans

9. IOU

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#ioubrand #90siou

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Style and comfort.

10. Pepe Jeans

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La semplicità 🍀 #pepejeans#rinascimento#pantalonivitaaltarighe

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